How to Use Kommo CRM for a Travel Agency

Practical Implementation Guide (Integrator Perspective)

Overview

Kommo CRM is a messenger-first CRM platform designed for sales teams that rely on fast, personalized communication. It centralizes conversations, automates sales processes, and provides full visibility into the customer journey.More about the platform:👉 https://www.kommo.com

For a travel agency, Kommo becomes a single system to manage inquiries, tours, communication, payments, and long-term customer relationships.

Key Strengths of Kommo CRM

Kommo CRM allows businesses to:

• Collect leads from all communication channels in one inbox

• Build flexible, visual sales pipelines

• Automate repetitive sales actions with bots

• Track manager performance and conversion

• Store full communication history per client

More about Kommo CRM capabilities:👉 https://www.kommo.com/blog/crm/

Industry use cases (including travel):👉 https://www.kommo.com/cases/crm-for-travel-agencies/

How a Travel Agency Can Use Kommo CRM

1. Centralized Lead Collection

Kommo automatically captures inquiries from:

• Messengers (WhatsApp, Telegram, Viber, Instagram, Facebook)

• Website forms and landing pages

• Email and phone calls

Official overview of lead collection:👉 https://www.kommo.com/blog/crm/

Business value:

• No lost inquiries

• Automatic lead creation and assignment

• Full conversation history stored in one client profile

Travel use case:A tour request from Instagram or WhatsApp instantly becomes a lead in Kommo and is assigned to a manager.

2. Custom Sales Funnels for Travel Products

Kommo allows you to configure pipelines that reflect the real travel sales process:

New Inquiry
→ Qualification
→ Tour Selection
→ Offer Sent
→ Client Decision
→ Prepayment
→ Booking
→ Full Payment
→ Tour Completed
→ Repeat Sale

More about sales pipelines in Kommo:👉 https://www.kommo.com/blog/crm/

Benefits:

• Full visibility of every deal

• Bottleneck identification

• Automated triggers and reminders

3. Automation with Salesbot

Kommo’s Salesbot automates routine communication and internal processes:

• Instant replies to new inquiries

• Collection of missing client details

• Automatic task creation

• Lead distribution between managers

Salesbot overview:👉 https://www.kommo.com/blog/crm/

Travel industry example:👉 https://www.kommo.com/cases/crm-for-travel-agencies/

Tourism examples:

• Bot asks about destination, dates, budget

• Bot confirms request before manager involvement

4. Messenger & Social Media Integration

Kommo allows managers to communicate with clients directly inside the CRM, without switching between apps.

Messenger-first CRM concept:👉 https://www.kommo.com/blog/crm/

Value for travel agencies:

• Faster response time

• Higher conversion rates

• Communication in the client’s preferred channel

5. Task Management & Sales Control

Kommo enables:

• Task and reminder management per deal

• SLA control (response time, follow-ups)

• Manager productivity tracking

Use cases and reporting examples:👉 https://www.kommo.com/cases/crm-for-travel-agencies/

Result:Sales managers stay disciplined and focused, management gets transparency.

6. Analytics & Reporting

Kommo provides reports on:

• Leads and sources

• Funnel conversion

• Revenue per manager

• Average deal closing time

CRM analytics overview:👉 https://www.kommo.com/blog/crm/

Travel agency benefit:Understand which destinations, tour types, and channels generate the most revenue.

7. Client Personalization

In each client profile, Kommo stores:

• Travel preferences (family, children, adventure, luxury)

• Communication history

• Previous trips

• Language and special requirements

This enables personalized offers and repeat sales.

Practical Use Scenarios

• Automatic lead handling from advertising campaigns

• Post-trip feedback and review requests

• Cross-selling (insurance, transfers, excursions)

• Client support during the trip with full context

Industry examples:👉 https://www.kommo.com/cases/crm-for-travel-agencies/