How to Use Kommo CRM to Convert Post-Expo Leads into Real Sales
- Сергiй Бондаренко
- Nov 4
- 3 min read
Trade shows and exhibitions are fantastic for building connections and generating new business opportunities. But once the event ends, the real challenge begins — how to process and convert all those leads efficiently.
In this article, we’ll show how our team used Kommo CRM to streamline post-expo lead management, automate follow-ups, and close more deals — without losing a single contact.
1. The Challenge: Too Many Leads, No System
After our last exhibition, we came back with 150+ new contacts — business cards, sign-up forms, QR scans.Exciting? Yes.Overwhelming? Absolutely.
We quickly realized that without a structured process, even the best leads could get lost.We needed a fast, automated solution — and Kommo CRM delivered exactly that.
2. Step 1: Import and Tag All Leads
We started by importing all contacts into Kommo CRM from an Excel sheet. The process took minutes:
Upload the file
Match the right fields (name, phone, email, company)
Add a tag: “Expo 2025”
This tagging feature made it easy to segment our leads later and measure how effective the event truly was.
3. Step 2: Automate Lead Assignment
Using Kommo’s Digital Pipeline, we created automation rules to assign leads to sales managers automatically.
Examples:
Leads by region → assigned to the right local manager
Leads by product interest → routed to a specialist
This ensured every lead was followed up within hours — not days.
4. Step 3: Create a “Post-Expo” Sales Pipeline
To keep things organized, we built a custom sales pipeline called “Post-Expo 2025.”
Pipeline stages:
New Lead
First Contact
Proposal Sent
Demo Scheduled
Negotiation
Deal Won / Lost
Each stage triggered an automated action: a follow-up message, email, or internal reminder.
5. Step 4: Personalized Yet Automated Communication
Kommo CRM’s message templates made follow-ups fast yet human:
“Hi [Name],It was great meeting you at [Expo Name]! Here’s the product info we discussed and a short video demo. Let me know if we can schedule a call this week.”
These templates were sent directly via WhatsApp, Email, Telegram, or Instagram, all integrated into Kommo.
The result — personal outreach without repetitive manual work.
6. Step 5: Never Miss a Follow-Up
We set up automated reminders to check back if a lead hadn’t responded after 2–3 days.
This single step dramatically improved response rates and ensured no potential deal was forgotten.
7. Step 6: Analyze the Results
After one week, the results spoke for themselves:📊 68% of contacts responded📈 27% moved into negotiations💰 9 deals were already in progress
With Kommo’s built-in analytics, we could clearly see conversion rates, manager performance, and ROI from the event.
8. Key Takeaways
⏱ Speed matters: Follow up quickly before leads go cold.
⚙️ Automation saves time: Let CRM workflows do the heavy lifting.
💬 Personalization converts: Use templates but keep communication warm.
💡 Conclusion: Turn Post-Expo Chaos into a Scalable Process
Trade shows don’t end when the doors close — they end when the follow-up is done.
With Kommo CRM, we turned a chaotic pile of business cards into a structured, automated sales engine.No lost leads, no messy spreadsheets — just clear visibility and real results.
If your company regularly attends events or expos, Kommo CRM can help you maximize every lead, automate your workflow, and increase your conversion rate — effortlessly.
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